We are a family-run business with five decades of excellence as a premier representative and distributor of iconic watch brands across the Middle East. Operating under the esteemed names Zaman Ara Company and Baguette Jewelry, we have been privileged to exclusively represent renowned brands such as Hugo Boss, Tommy Hilfiger, and Coach, fostering partnerships with 150 retailers in the region.

Our commitment extends to the retail sector with eight shops showcasing our passion for exquisite timepieces. As proud owners of Baguette Jewelry, a trusted name in the Middle East and Canada, we bring sophistication and elegance to the world of jewelry. Join us in celebrating a half-century legacy of unparalleled quality and timeless style.